Our sister company DeSantis Breindel gave this electronic payments giant an updated and elegant new brand. The client wanted a film that would speak in the voice of the new brand to audiences of employees, clients, and customers. To make it both intimate and global, we interviewed a range of sales executives to get stories and passion points, and filmed b-roll of the devices in action both in Europe and the U.S. The client tells us that the film has become their favorite way to introduce the company and the brand.